After PASPA was repealed, U.S. sportsbooks asked if micro-betting would grow or vanish fast. Six years later, micro-betting is now a key part of sports betting. In-play betting is now the quickest-growing wager type. Thanks to platforms like 22Bet, which offer live streaming and real-time markets, it has gained a lot of fans.
Let’s dive into the current and upcoming trends in sports betting and Huddle’s role in it.
The Landscape and Huddle’s Role
Jake: Let’s begin by looking at what operators might think about micros and player props. Also, how does Huddle fit into this picture?
Micros and Player Props: Potential and Maturity
Jake: Moving on to the potential of micros and player props, what are your insights?
Jake: The superstar effect is evident in various sports. Since Travis Kelce started dating Taylor Swift, player prop bets on him may have increased in the NFL.
Dylan: Absolutely. This drives sportsbooks to adjust their offerings to player-focused markets. At Huddle, we respond to this trend by making player markets accessible to more people. We’re making player markets accessible to everyone. This shift focuses more on players than on teams, and it’s a key part of our portfolio.
The trend focuses on why sportsbooks should pay attention to micros and player props. This is important for their success. Sports are moving toward instant gratification and more ways for fans to engage. If you view these offerings as the future of betting revenue, it’s key to create a product that can build, price, and settle those markets in real-time.
Enhancing User Experience and Future Trends
Jake: Huddle appears to be committed to providing a distinctive user experience. What changes do you think this will undergo during the next three to five years?
Dylan: We aim for the best uptime in the industry. We also want our market offering to meet market demands. We have projections and models for player props and micros. They use a large amount of data. This is calibrated with over 15 years of insights from syndicates and B2B supply. We’ve also got our pretty robust player projections as well. We’ve seen these quite popular player markets, no doubt about that.
Jake: If there’s a sport lacking unique props or market options, which one would you target?
Dylan: In North America, we can create unique markets. We could set an over/under for total team touchdown scorers in events like the Super Bowl. This adds an entertaining twist.
Conclusion
Micro-betting and player props are redefining how fans experience live sports. They bring immediate engagement and a unique touch that standard betting can’t deliver. Platforms such as 22Bet login are improving real-time markets as technology advances. In-play betting is expected to become faster, smarter, and more engaging than it has in the past.